CE:How to Promote and Market Your Business

February 27, 2018 @ 6:30 pm – 9:30 pm
Collin College Preston RIdge
Building D
9700 Wade Blvd, Frisco, TX 75035
CE:How to Promote and Market Your Business @ Collin College Preston RIdge | Frisco | Texas | United States
4 –  3 hour classes (12 hours total)  Tues/Thurs 6:30 pm – 9:30 pm
Course Description:
Learn what makes your customers buy. Use mailings, Internet, publicity and other media to get your message out. Measure results and get return on investment. Create a mini-marketing plan. Align business goals with marketing goals. Create a brochure layout with key messages.
Course Objectives
1. Gather marketing intelligence. 
2. Analyze the competition. 
3. Position your company and products for competitive advantage. 
4. Select the channels for your sales message. 
5. Create compelling messages. 
6. Create brochures. 
7. Integrate direct mail with publicity, advertising, Internet, and trade shows. 
8. Create strategic alliances. 
9. Create a sales forecast. 
10. Write a marketing plan.
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