SBDC: Branding Workshop: It’s a BRAND New World

June 8, 2017 @ 6:30 pm – 8:30 pm
Collin College Courtyard
4800 Preston Park Blvd
Plano, TX 75093

It’s a BRAND New World

Any business cannot really be successful unless they stand for something. You must have an identity, evoke an emotion and be memorable to your customer. Brand-i-fication™ is our process of establishing your brand, permeating it into your market space and drive revenue. The class will cover:

* 5 Steps to a Power Brand

* The real value of a Brand Promise

* Your Business Website: the Billboard for your Brand

* Perspective, point of view and your voice

* Best Practices – what works

* Before you Begin: Knowing your Customer and your World

* What Focus Groups can Teach You

* What Storytelling did for a BBQ business

* Digital Checklist – terms and definitions

When you walk out the door, you will know what it takes to brand your business. Through our Brand-i-fication™ process, you will know how leverage your brand and your voice on social media to drive awareness and revenue. Your brand should have impact, create a loyal community and spur revenue and growth. Let your brand shout.


David McNair helped a brand new BBQ joint rise to #1 in the DFW Marketplace through branding and social media. He took a luxury retail store to a new level through storytelling and blogging. He took an ten-ton wrecking ball to his client’s competition by rebranding a large demolition company.  He took the nation’s largest diamond jeweler from a diamond commodity to a fashion presence.   

Partnering with TIK:TALK Marketing, they produce winning business websites and successful digital marketing campaigns.  As President of Talent America Marketing, David specializes in

branding programs to help clients differentiate themselves from the competition.


Contact:    David L. McNair, 469-458-3744 or

Website:   TIK:TALK Marketing

Facebook: @tiktalkmarketing,  @TalentAmericaMarketing


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