Marta Gómez Frey

Collin SBDC Director Marta Gómez Frey has spent more than half of her professional life helping small businesses and entrepreneurs succeed. Marta joined the Collin SBDC as a small business consultant in 2000, after 12 years at Hector Gómez Engineers, Inc., a family business that had benefited from small business support programs like the SBDC. Marta accepted a position at the Caruth Institute for Entrepreneurship at Southern Methodist University’s Cox School of Business in 2002, where she developed education and recognition programs dedicated to small businesses. Marta returned to Collin SBDC in 2006 and continues to consult with small businesses in addition to her economic development duties. Under her leadership, the Collin SBDC was named the Small Business Development Center of the Year in the North Texas Region. In the past five years alone, the center has helped start more than 260 new businesses and helped create almost 1,000 jobs, while counseling nearly 2,600 clients. Marta’s desire to help others doesn’t end at the center’s doorstep, however. Her passion for community involvement and servant leadership extend to civic and governmental organizations including the City of Richardson City Plan Commission and Charter Review Commission, NETWORK of Community Ministries Board, the Leadership Richardson Alumni Association Board, and the Jesuit Ursuline Ranger Band Boosters. Email: mfrey@collin.edu  

Darlisa Diltz

Hardworking, Entrepreneurial, Energetic, and Creative are just a few words to describe Darlisa Diltz, the Missouri native.  With a Master’s in Business Administration, Masters in Information Technology, and over 7 years of direct Entrepreneurial Consulting experience, she takes pride assisting business owners with effective business planning, strategic marketing, and cash flow management. 

After working several years in the corporate healthcare setting, Darlisa started her own consulting firm where she worked with aspiring business owners to assist them with business branding, market research, and website development.  She later rebranded her business concept from graphic design and branding to strategic business planning and marketing.  During this time she partnered with the Missouri SBDC to be a dedicated Business Consultant for their region. She also founded a youth program that teaches entrepreneurship to elementary aged children by way of practical application and character building. 

Darlisa’s life’s passions include:  Spending time with her family, helping others, meeting new people, and working hard to achieve the goals she has set for her life.

Email: DDiltz@collin.edu  

Alex Plotkin

A veteran of small business creation, Alex Plotkin joined the SBDC in 2013, after more than a decade of building his own small businesses.   A graduate of the Honors Business Program at The University of Texas with a Master of Business Administration from University of California – Los Angeles, Alex served as chief financial officer for Streetball Partners International, organizers of the Hoop-It-Up 3-on-3 basketball tournaments, until that business was sold. Alex has built businesses in areas as diverse as daycare, health clubs/athletic training, automotive aftermarket and restaurants.  He draws on that experience when advising clients and considers his role at the SBDC as one of a problem solver, using both personal insight and professional experience to help his clients’ businesses thrive. With his assistance, clients have created more than 220 jobs in the past year and a half, while also seeing sales increase by $4 million.   In addition to his work with small businesses, Alex volunteers at the North Texas Food Bank and was a founding member of the DME Exchange of Dallas, which collects and refurbishes wheelchairs, crutches and other durable medical equipment (DME) for those in need.  Email: APlotkin@collin.edu  

Keith Otto

Keith Otto is a financial professional who prides himself on helping entrepreneurs clarify their business model, focusing on innovation and efficiency as a way of strengthening their business. Keith brings more than two decades of experience with organizations such as BankOne and Comerica in areas as diverse as commercial banking, structured finance, management consulting, mortgage banking, real estate and entrepreneurship to every consultation. The owner of his own consulting firm since 2009, Keith holds masters level degrees from The University of Texas at Dallas in business administration (MBA), and innovation and entrepreneurship (MSIE) and BBA in Finance from University of North Texas.  He used that experience and education to guide hundreds of businesses through sometimes-tricky startup and expansion processes. The coaching does not stop when he leaves the office, however. As a USA Track and Field (USATF) Certified Coach, Keith provides strength, conditioning and speed training to middle school and high school athletes who want to improve their performance.  In his spare time, he serves on the Board of My Possibilities, a Plano Based Not-For-Profit organization that provides day programs and learning opportunities for adults with developmental and cognitive disabilities. Email: kotto@collin.edu  

Betsy Colter

Betsy Colter graduated from Trinity University with a bachelor’s degree in finance. She enjoyed an early career in banking, rising to Assistant Vice President before retiring to raise a family. While raising her 3 children, Betsy volunteered for numerous school, church and philanthropic organizations. She has served on multiple boards and performed many leadership roles. For the past 9 years she was employed as the Registrar for the Springhill Retreat Center in Richardson. Through these opportunities, Betsy has developed and successfully utilized her gifts of organization, hospitality and customer service which she now brings to the Collin SBDC as the center’s Administrative Assistant. As the first point of contact for SBDC clients, Betsy is committed to making clients feel comfortable with the sometimes daunting process before them. She provides first-class customer engagement by facilitating the resources necessary to exceed client business goals. Email: bcolter@collin.edu


Steve Shalosky

Steve has held a variety of corporate positions in specialties ranging from finance and accounting to sales and marketing. Most of the last twelve years in his corporate career was spent in a various marketing positions specializing in developing strategic business plans, creating marketing tactics and launching new products.  Leveraging years of marketing and business management experience, Steve decided to surrender to his entrepreneurial spirit and started his own consumer durables business in 2008. His company launched a number of new, proprietary products into the U.S. consumer marketplace, focusing on e-commerce through his own website and online retailers like Amazon. He is excited to leverage his educational background, practical experience from both his small business and years of corporate roles to assist new entrepreneurs and existing business owners in growing their businesses. Steve is also an US Army veteran, serving as a commissioned officer in a variety of leadership and logistical operations positions throughout his twelve year career.  Steve holds a Bachelor of Science in Business Administration degree from the University of Dayton (Ohio) and a Master of Business Administration degree from the W.P. Carey School of Business at Arizona State University, Temp Email: sshalosky@collin.edu

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