Collin SBDC Closed for ASBDC National Conference 8:00 am
How to Write an Effective Business Plan (Free) 6:00 pm
How to Write an Effective Business Plan (Free) @ Hyatt Place - Allen
Sep 27 @ 6:00 pm – 8:00 pm
In order to evaluate your business success, acquire money from lending institutions, and inform interested parties about your business you MUST have a business plan. A well defined Business Plan includes: Executive Summary Business Description & Vision Definition of Market/Customer Base Products &...
Red – Collin SBDC Classes
Blue – Collin College Continuing Education Classes
Green – Dallas SCORE Classes
Marketing Strategy and Tactics for Small Business
All businesses start with the intention of becoming successful, and most of those businesses start with a product or service that could get them there, but after a few years, many of those same businesses struggle to find success. How could this be? One main reason could be that they started without a marketing budget or plan. They don’t understand marketing and they don’t understand how important marketing is in making their business a success. This class will cover:
Driving awareness of your business, product or service
Elements of a marketing plan
Marketing budget planning
Online marketing, including search and Search Engine Optimization (SEO)
Tactics including a focus on social media planning
Innovation and Ideation
After taking this class, you should understand the basics of marketing, the definition of an impression, the goals of an impression and the types of general tactics that you can use to help drive awareness. You should be able to develop your own marketing strategy with goals, tactics, timelines and costs. You should understand the basics of search, SEO and social media. Finally, you should understand the importance of ideation and innovation for the future success of your business.
Presented by: Steve Shalosky│Business Advisor
Collin Small Business Development Center
4 – 3 hours classes (12 hours total) Tues-Thurs. 6:00 pm – 9:00 pm
2. Conduct market analysis.
3. Develop marketing strategies.
4. Prepare financial projections and estimate capital resource requirements.
5. Launch a business from the drawing board.
In order to evaluate your business success, acquire money from lending institutions, and inform interested parties about your business you MUST have a business plan.
A well defined Business Plan includes:
- Executive Summary
- Business Description & Vision
- Definition of Market/Customer Base
- Products & Services
- Organization, Management & Daily Operations
- Employee Job Descriptions & Training
- Marketing & Sales Strategy
- Financial management
- Audit your website (bring your laptop)
- Show you Techniques to Improve your social and web traffic
- Teach you how to Improve your digital footprint
- Create Steps to get your message on the front page of Google /Bing
Why is my website not generating leads? What should my website be doing? (over 70% of all non routine purchases today start with a web search)
We will cover a brief introduction to search engine optimization then: Audit your website -Techniques to Improve your social and web traffic -Improve your digital footprint -Create a better message.
IRS Small Business Tax Workshop
Do you know your tax responsibilities as a small business owner?
This workshop is designed as an awareness seminar to inform business owners of their tax obligations. Tax information for each of the small business structures is provided along with a review of independent contractors versus employees, and an introduction to tax forms required from a small business.
Presented by Henry Harris, CPA
of Altland and Harris Financial Group, Inc.
2. Analyze the competition.
3. Position your company and products for competitive advantage.
4. Select the channels for your sales message.
5. Create compelling messages.
6. Create brochures.
7. Integrate direct mail with publicity, advertising, Internet, and trade shows.
8. Create strategic alliances.
9. Create a sales forecast.
10. Write a marketing plan.
2. Employ business planning practices.
3. Understand capital formation.
4. Employ marketing plans.
5. Employ cash flow planning.
6. Follow tax compliance guidelines.
7. Employ insurance and legal planning.
How to Start a Small Business
It’s back to basics! If you want to start a business but don’t know where to begin, then this class is for you. This class will address many of the questions you should ask yourself before beginning the process of starting a new business.
Why start a small business?
• What are your goals?
• What are your strengths?
• What are your values?
• How do you work?
The workshop will also cover the process of starting a business:
Starting a business
• How to analyze feasibility of your idea
• How to prepare business plan
• Selecting legal form
• Sources of capital
• Business licenses and permits
• Sources of information
Legal Aspects to Starting a Business
Thinking of starting a business but don’t know where to start? Confused by all the different types of entities you could form for your business and wondering which type will be best? This class will address:
• How to Effectively work with your Attorney (and save $$$ doing it)
• Choice of Entity & Documents Required
• Minimizing Liability
• Assumed Names (Doing Business As)
• Financing the Business – loans, angels & VC’s
• Intellectual Property –
→ Trademarks, Copyrights, Trade Secrets & Patents
Prestented by Terry Traveland of Traveland Law.
Terry Traveland has been practicing law since 1994 as an experienced corporate, mergers & acquisitions and securities law attorney. She provides advice to entrepreneurs on a broad range of issues including, business formation and planning, employment law, protection of intellectual property, purchases and sales of businesses, commercial transactions and contracts, loans and leases, and non-profit corporations.