Red – Collin SBDC Classes
Blue – Collin College Continuing Education Classes
Green – Dallas SCORE Classes
Marketing Strategy and Tactics for Small Business
All businesses start with the intention of becoming successful, and most of those businesses start with a product or service that could get them there, but after a few years, many of those same businesses struggle to find success. How could this be? One main reason could be that they started without a marketing budget or plan. They don’t understand marketing and they don’t understand how important marketing is in making their business a success. This class will cover:
Driving awareness of your business, product or service
Elements of a marketing plan
Marketing budget planning
Online marketing, including search and Search Engine Optimization (SEO)
Tactics including a focus on social media planning
Innovation and Ideation
After taking this class, you should understand the basics of marketing, the definition of an impression, the goals of an impression and the types of general tactics that you can use to help drive awareness. You should be able to develop your own marketing strategy with goals, tactics, timelines and costs. You should understand the basics of search, SEO and social media. Finally, you should understand the importance of ideation and innovation for the future success of your business.
IRS Small Business Tax Workshop
Do you know your tax responsibilities as a small business owner?
This workshop is designed as an awareness seminar to inform business owners of their tax obligations. Tax information for each of the small business structures is provided along with a review of independent contractors versus employees, and an introduction to tax forms required from a small business.
Presented by Henry Harris, CPA
of Altland and Harris Financial Group, Inc.
2. Maintain appropriate records to substantiate federal tax return.
3. Learn to complete loan applications from lending institutions.
4. Prepare journals, general ledger transactions, bank reconciliation’s and prepare year-end employment tax forms.
2. Employ business planning practices.
3. Understand capital formation.
4. Employ marketing plans.
5. Employ cash flow planning.
6. Follow tax compliance guidelines.
7. Employ insurance and legal planning.
How to Start a Small Business
It’s back to basics! If you want to start a business but don’t know where to begin, then this class is for you. This class will address many of the questions you should ask yourself before beginning the process of starting a new business.
Why start a small business?
• What are your goals?
• What are your strengths?
• What are your values?
• How do you work?
The workshop will also cover the process of starting a business:
Starting a business
• How to analyze feasibility of your idea
• How to prepare business plan
• Selecting legal form
• Sources of capital
• Business licenses and permits
• Sources of information