Red – Collin SBDC Classes
Blue – Collin College Continuing Education Classes
Green – Dallas SCORE Classes
Marketing Strategy and Tactics for Small Business
All businesses start with the intention of becoming successful, and most of those businesses start with a product or service that could get them there, but after a few years, many of those same businesses struggle to find success. How could this be? One main reason could be that they started without a marketing budget or plan. They don’t understand marketing and they don’t understand how important marketing is in making their business a success. This class will cover:
Driving awareness of your business, product or service
Elements of a marketing plan
Marketing budget planning
Online marketing, including search and Search Engine Optimization (SEO)
Tactics including a focus on social media planning
Innovation and Ideation
After taking this class, you should understand the basics of marketing, the definition of an impression, the goals of an impression and the types of general tactics that you can use to help drive awareness. You should be able to develop your own marketing strategy with goals, tactics, timelines and costs. You should understand the basics of search, SEO and social media. Finally, you should understand the importance of ideation and innovation for the future success of your business.
Presented by: Steve Shalosky│Business Advisor
Collin Small Business Development Center
Strategic and specific grant writing helps align the needs of a nonprofit (and its clients) with funding sources, foundations, government agencies, corporations, or individuals. In this workshop we will explore details related to an organization’s strategy for fundraising, the stages of grant writing, and best practices. Laptops are welcome!
IRS Small Business Tax Workshop
Do you know your tax responsibilities as a small business owner?
This workshop is designed as an awareness seminar to inform business owners of their tax obligations. Tax information for each of the small business structures is provided along with a review of independent contractors versus employees, and an introduction to tax forms required from a small business.
Presented by Henry Harris, CPA
of Altland and Harris Financial Group, Inc.
Is Buying a Franchise Good for You? $25
If you are considering business ownership, specifically franchise ownership, then this workshop is for you! We will review the 3 options for going into business and discuss Small Business today in the United States. You’ll also see a Franchise Industry overview and receive tips on how to simplify your search. Come explore the possibilities!
2. Conduct market analysis.
3. Develop marketing strategies.
4. Prepare financial projections and estimate capital resource requirements.
5. Launch a business from the drawing board.
It’s a BRAND New World
Any business cannot really be successful unless they stand for something. You must have an identity, evoke an emotion and be memorable to your customer. Brand-i-fication™ is our process of establishing your brand, permeating it into your market space and drive revenue. The class will cover:
* 5 Steps to a Power Brand
* The real value of a Brand Promise
* Your Business Website: the Billboard for your Brand
* Perspective, point of view and your voice
* Best Practices – what works
* Before you Begin: Knowing your Customer and your World
* What Focus Groups can Teach You
* What Storytelling did for a BBQ business
* Digital Checklist – terms and definitions
When you walk out the door, you will know what it takes to brand your business. Through our Brand-i-fication™ process, you will know how leverage your brand and your voice on social media to drive awareness and revenue. Your brand should have impact, create a loyal community and spur revenue and growth. Let your brand shout.
David McNair helped a brand new BBQ joint rise to #1 in the DFW Marketplace through branding and social media. He took a luxury retail store to a new level through storytelling and blogging. He took an ten-ton wrecking ball to his client’s competition by rebranding a large demolition company. He took the nation’s largest diamond jeweler from a diamond commodity to a fashion presence.
Partnering with TIK:TALK Marketing, they produce winning business websites and successful digital marketing campaigns. As President of Talent America Marketing, David specializes in
branding programs to help clients differentiate themselves from the competition.
Contact: David L. McNair, 469-458-3744 or David@TalentAmerica.us
Website: TIK:TALK Marketing www.Tik-Talk.com
Facebook: @tiktalkmarketing, @TalentAmericaMarketing
How to Start a Small Business
It’s back to basics! If you want to start a business but don’t know where to begin, then this class is for you. This class will address many of the questions you should ask yourself before beginning the process of starting a new business.
Why start a small business?
• What are your goals?
• What are your strengths?
• What are your values?
• How do you work?
The workshop will also cover the process of starting a business:
Starting a business
• How to analyze feasibility of your idea
• How to prepare business plan
• Selecting legal form
• Sources of capital
• Business licenses and permits
• Sources of information