Agenda
Agenda
October 2021 – June 2022 Oct 2021 – Jun 2022
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Oct
28
Thu
SBDC: Marketing Strategy Tactics for Small Business (In Person Class)
Tickets
Oct 28 @ 11:00 am – 1:00 pm

Marketing Strategy and Tactics for Small Business

All businesses start with the intention of becoming successful, and most of those businesses start with a product or service that could get them there, but after a few years, many of those same businesses struggle to find success. How could this be? One main reason could be that they started without a marketing budget or plan. They don’t understand marketing and they don’t understand how important marketing is in making their business a success. This class will cover:

  • Marketing basics
  • Driving awareness of your business, product or service
  • Elements of a marketing plan
  • Goal planning
  • Marketing budget planning
  • Online marketing, including search and Search Engine Optimization (SEO)
  • Tactics including a focus on social media planning
  • Innovation and Ideation

After taking this class, you should understand the basics of marketing, the definition of an impression, the goals of an impression and the types of general tactics that you can use to help drive awareness. You should be able to develop your own marketing strategy with goals, tactics, timelines and costs. You should understand the basics of search, SEO and social media. Finally, you should understand the importance of ideation and innovation for the future success of your business.

 

Materials, services or products offered by providers to SBDC clients are available as a resource for you to locate professionals who can assist you with business concerns. Making these sources available to you does not imply or constitute a recommendation or endorsement by the SBDC, but is only intended to be a convenience for you. You must perform your “due diligence” by interviewing the individuals or companies to determine if they meet your needs. If you do retain their services, be sure to obtain your agreement in writing: who is responsible for what; what work is to be performed; what is not included; what is the cost.
A partnership program of the U.S. Small Business Administration and the Bill Priest Campus of El Centro College, a division of the Dallas County Community College District. Funded in part through Cooperative Agreement # 9-603001-0046-22 with the U.S. Small Business Administration. All opinions, conclusions, or recommendations expressed are those of the authors and do not necessarily reflect the views of the SBA. It is the policy of the Dallas County Community College District and Collin College that all persons have equal opportunity and access to its educational programs, services, activities, and facilities without regard to race, religion, color, sex, age, national origin, or ancestry, marital status, parental status, sexual orientation, disability or status as a veteran.
Reasonable accommodations will be made to those individuals with disabilities, as well as to clients with limited English proficiency, who request such accommodations in advance.
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Categories: Collin SBDC
Nov
3
Wed
SCORE: Buying or Selling a Business
Tickets
Nov 3 @ 9:00 am – 12:00 pm
It may seem like a crazy time to buy or sell a business, but it’s happening!
 
However, buying/selling a business can be exciting but a daunting process. You’ll need to find prospective buyers or the appropriate business to acquire, prepare the business for sale & complete business valuations. Learn some steps & the important need-to-know basics.
 
You will receive the Webinar login information with your Registration Confirmation. Be sure to keep that information so that you may participate in the Webinar!

Why you should attend this informative Webinar…

For businesses negatively impacted by COVID-19, business owners, buyers and lenders know the initial impact of COVID-19 on the business and better understand how certain businesses can adapt and recover during the pandemic. From a lending perspective, the more months of performance we can review during 2020, the better the chance of obtaining a reasonable business value.

This 3 hour Workshop is designed to educate individuals interested in buying or selling a business. Key topics covered will be: 

·         Deciding to buy or sell a business

·         Finding the right fit

·         Planning for the transaction

·         Building a good team

·         Conducting the first meeting

·         Determining the business value

·         Writing the letter of intent

·         Performing due diligence

·         The final contracts

·         Case study using a real example

Funded [in part] through a Cooperative Agreement with the

U.S. Small Business Administration.

   

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Categories: SCORE
Nov
4
Thu
SCORE: Develop Your Business SWOT Analysis
Tickets
Nov 4 @ 1:00 pm – 2:30 pm

Develop Your Business SWOT Analysis

LIVE WEBINAR

You will receive the Webinar login information with your Registration Confirmation. Be sure to keep that information so that you may participate in the Webinar!

Strengths
Weaknesses
Opportunities
Threats
A SWOT Analysis is a technique for assessing these four aspects of your business. Use this business planning tool to solve significant business problems when the solutions aren’t obvious.
 
We’ll help you answer…
  • How can I double or increase my revenue?
  • How can I improve my cash flow?
  • How to attract new customers?
  • How can I become more cost effective/cost competitive?
  • Are there new markets and segments for my business?
NOTE:  Registration will close at 5:00pm the day prior to this event!
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Categories: SCORE Tags: financing SCORE
Nov
30
Tue
SCORE: How to Start Your Own Consulting Business
Tickets
Nov 30 @ 9:00 am – 12:00 pm

What every Consultant should know about starting “your” own Consulting Business

You will receive the Zoom login information after you register for this event.

SCORE Dallas is presenting this Consulting Workshop for people who would like to start a consulting business on their own. Listen to our SCORE Certified Instructor who has done this on their own and can help you with all the details of setting up a consulting business the right way. 

We’ll talk about:

  • In the beginning….
  • Consulting in general
  • Having your own practice
  • Getting started
  • Key strategic elements
  • Major considerations
  • Management tips
  • Some fundamental issues
  • and… 

You don’t want to miss the opportunity during our, Question & Answer Session, for you to interact with the Instructor who can assist you with any inquiries or concerns that you may have pertaining to “your” particular Consulting Business.

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Categories: SCORE Tags: financing SCORE
Dec
1
Wed
SCORE: 10 Steps to Build Your Brand on Instagram
Tickets
Dec 1 @ 5:00 pm – 6:30 pm

10 Steps to Build Your Brand On 

LIVE WEBINAR

You will receive the Webinar login information with your Registration Confirmation. Be sure to keep that information and please do not share it with anyone who has not registered with SCORE Dallas

Are you building your brand on Instagram? Or, considered using Instagram for your business? Building your brand on Instagram can boost your business. We’ll provide you with useful tools & show you what niches work best. You’ll gain important knowledge through this Webinar so you can create your own Instagram strategy.

You’ll love the results! 

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Categories: SCORE
Mar
24
Thu
SBDC: Marketing Strategy Tactics for Small Business (In Person Class)
Tickets
Mar 24 @ 11:00 am – 1:00 pm

Marketing Strategy and Tactics for Small Business

All businesses start with the intention of becoming successful, and most of those businesses start with a product or service that could get them there, but after a few years, many of those same businesses struggle to find success. How could this be? One main reason could be that they started without a marketing budget or plan. They don’t understand marketing and they don’t understand how important marketing is in making their business a success. This class will cover:

  • Marketing basics
  • Driving awareness of your business, product or service
  • Elements of a marketing plan
  • Goal planning
  • Marketing budget planning
  • Online marketing, including search and Search Engine Optimization (SEO)
  • Tactics including a focus on social media planning
  • Innovation and Ideation

After taking this class, you should understand the basics of marketing, the definition of an impression, the goals of an impression and the types of general tactics that you can use to help drive awareness. You should be able to develop your own marketing strategy with goals, tactics, timelines and costs. You should understand the basics of search, SEO and social media. Finally, you should understand the importance of ideation and innovation for the future success of your business.

 

Materials, services or products offered by providers to SBDC clients are available as a resource for you to locate professionals who can assist you with business concerns. Making these sources available to you does not imply or constitute a recommendation or endorsement by the SBDC, but is only intended to be a convenience for you. You must perform your “due diligence” by interviewing the individuals or companies to determine if they meet your needs. If you do retain their services, be sure to obtain your agreement in writing: who is responsible for what; what work is to be performed; what is not included; what is the cost.
A partnership program of the U.S. Small Business Administration and the Bill Priest Campus of El Centro College, a division of the Dallas County Community College District. Funded in part through Cooperative Agreement # 9-603001-0046-22 with the U.S. Small Business Administration. All opinions, conclusions, or recommendations expressed are those of the authors and do not necessarily reflect the views of the SBA. It is the policy of the Dallas County Community College District and Collin College that all persons have equal opportunity and access to its educational programs, services, activities, and facilities without regard to race, religion, color, sex, age, national origin, or ancestry, marital status, parental status, sexual orientation, disability or status as a veteran.
Reasonable accommodations will be made to those individuals with disabilities, as well as to clients with limited English proficiency, who request such accommodations in advance.
Read more
Categories: Collin SBDC
May
26
Thu
SBDC: Marketing Strategy Tactics for Small Business (In Person Class)
Tickets
May 26 @ 11:00 am – 1:00 pm

Marketing Strategy and Tactics for Small Business

All businesses start with the intention of becoming successful, and most of those businesses start with a product or service that could get them there, but after a few years, many of those same businesses struggle to find success. How could this be? One main reason could be that they started without a marketing budget or plan. They don’t understand marketing and they don’t understand how important marketing is in making their business a success. This class will cover:

  • Marketing basics
  • Driving awareness of your business, product or service
  • Elements of a marketing plan
  • Goal planning
  • Marketing budget planning
  • Online marketing, including search and Search Engine Optimization (SEO)
  • Tactics including a focus on social media planning
  • Innovation and Ideation

After taking this class, you should understand the basics of marketing, the definition of an impression, the goals of an impression and the types of general tactics that you can use to help drive awareness. You should be able to develop your own marketing strategy with goals, tactics, timelines and costs. You should understand the basics of search, SEO and social media. Finally, you should understand the importance of ideation and innovation for the future success of your business.

 

Materials, services or products offered by providers to SBDC clients are available as a resource for you to locate professionals who can assist you with business concerns. Making these sources available to you does not imply or constitute a recommendation or endorsement by the SBDC, but is only intended to be a convenience for you. You must perform your “due diligence” by interviewing the individuals or companies to determine if they meet your needs. If you do retain their services, be sure to obtain your agreement in writing: who is responsible for what; what work is to be performed; what is not included; what is the cost.
A partnership program of the U.S. Small Business Administration and the Bill Priest Campus of El Centro College, a division of the Dallas County Community College District. Funded in part through Cooperative Agreement # 9-603001-0046-22 with the U.S. Small Business Administration. All opinions, conclusions, or recommendations expressed are those of the authors and do not necessarily reflect the views of the SBA. It is the policy of the Dallas County Community College District and Collin College that all persons have equal opportunity and access to its educational programs, services, activities, and facilities without regard to race, religion, color, sex, age, national origin, or ancestry, marital status, parental status, sexual orientation, disability or status as a veteran.
Reasonable accommodations will be made to those individuals with disabilities, as well as to clients with limited English proficiency, who request such accommodations in advance.
Read more
Categories: Collin SBDC
Jun
23
Thu
SCORE: Essential Steps for Starting a Business (In-Person/Webinar)
Tickets
Jun 23 @ 6:30 pm – 7:30 pm

Essential Steps for Starting a Business (In-Person/Webinar) Plano Library

An introductory Workshop that is designed for the entrepreneur and small business owner to learn what’s really needed of them to start and run a successful business.

However, there’s a number of factors to keep in mind before starting your own business.

We’ll introduce you to key business considerations, like the myths and realities of entrepreneurship, different business options to pursue, the components of business ownership, legal & financial considerations, and business plan basics.

Discussions will include:

  • the need for personal skills
  • products/services
  • legality
  • financing & planning
  • learn how committed you need to be to make the business successful
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Categories: SCORE
Jun
28
Tue
SCORE: TUES-Team Up for Entrepreneurial Success-Discussion on Using Google Trends
Tickets
Jun 28 @ 6:30 pm – 7:30 pm

TUES-Team Up for Entrepreneurial Success-Discussion on Using Google Trends

Come and share your ideas, experiences, and ask your questions. This is a great opportunity for you to interact with other local small business owners while gaining insight from our SCORE Dallas Mentors!

This month’s discussion we’ll talk about Google Trends. Using Google Trends allows you to explore what is of most interest for your audience and how to adjust your marketing efforts to meet their needs. Learn and share your Google Trends experiences.

Hosted

by: Plano Public Library

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Categories: SCORE
Jun
29
Wed
SCORE: Advanced Business Plan Writing (Online)
Tickets
Jun 29 @ 10:00 am – 11:00 am

Advanced Business Plan Writing

Why a Business Plan is Important…

Writing and updating a Business Plan helps you organize your thoughts and assumptions about your business and write them down in an organized way.

You SHOULD use this as a checklist on an ongoing basis in managing your business. By documenting assumptions and milestones you can adjust actions to take to better manage your business.

If you want to get a loan or raise money, the Business Plan is REQUIRED by any lender.

A business plan is very specific to each particular business. However, while each business needs a unique plan, the basic elements are the same in all business plans.

If you are currently writing and/or updating your business plan but found it to be a little challenging or not sure what to do next, then this webinar can help you move forward.

By using the provided template, that will be illustrated during the live webinar, this will assist you in making sure that you are thinking about all the things you should be doing while managing your business.

At the completion of this module, you should be able to:

  • Describe the importance of a business plan
  • Identify the elements of an effective business plan, and..
  • Write YOUR successful business plan

We encourage you to prepare any questions that you may have ahead of time for the Instructor to address. This way, they will be able to answer your direct concerns that pertain to your particular business.

 

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Categories: SCORE
October 2021 – June 2022 Oct 2021 – Jun 2022