Feb
25
Sat
CE – Social, Local, Mobile and Email Marketing
Feb 25 @ 9:00 am – 4:00 pm

This course will focus on the importance of local search, social media, mobile and email marketing as part of the digital marketing mix.

Mar
18
Sat
CE – Search Engine Marketing Optimization
Mar 18 @ 9:00 am – 4:00 pm

Focus on utilizing search engines to draw targeted customer traffic to a website. Employ proven Search Engine Optimization (SEO) techniques. Create effective mobile marketing, Pay-per-click advertising, Google AdWords, Google Analytics, and Website Copywriting.

Jul
22
Sat
CE- Accounting and Record Keeping in a Small Business
Jul 22 @ 6:30 pm – 9:30 pm
Revenues, expenses, ledgers, and journals — these are the tools used in record keeping for small businesses. Learn proven methods to help you comply with reporting requirements of financial institutions and governmental agencies, such as the IRS. Class discussion will cover the selection of manual systems currently on the market.

 

 


 

Materials, services or products offered by providers to SBDC clients are available as a resource for you to locate professionals who can assist you with business concerns. Making these sources available to you does not imply or constitute a recommendation or endorsement by the SBDC, but is only intended to be a convenience for you. You must perform your “due diligence” by interviewing the individuals or companies to determine if they meet your needs. If you do retain their services, be sure to obtain your agreement in writing: who is responsible for what; what work is to be performed; what is not included; what is the cost.
A partnership program of the U.S. Small Business Administration and the Bill Priest Campus of El Centro College, a division of the Dallas County Community College District. Funded in part through Cooperative Agreement # 9-603001-0046-22 with the U.S. Small Business Administration. All opinions, conclusions, or recommendations expressed are those of the authors and do not necessarily reflect the views of the SBA. It is the policy of the Dallas County Community College District and Collin College that all persons have equal opportunity and access to its educational programs, services, activities, and facilities without regard to race, religion, color, sex, age, national origin, or ancestry, marital status, parental status, sexual orientation, disability or status as a veteran.
Reasonable accommodations will be made to those individuals with disabilities, as well as to clients with limited English proficiency, who request such accommodations in advance.
Feb
5
Mon
SCORE: Women-Owned Small Business Certification Info Session (Webinar)
Feb 5 @ 11:30 am – 12:30 pm

Women-Owned Small Business Certification Info Session

To level the playing field in the federal marketplace for Women Owned and Economically Disadvantaged Women Owned Small Businesses (WOSB/EDWOSB) to sell to the government, the federal government has established a 5 percent goal. In FY20, WOSB/EDWOSB businesses sold $27 billion dollars (4.85%) in federal contracts to the government. But women entrepreneurs left .15% of federal government sales opportunities on the table.

 

To take advantage of the benefits of being certified as a WOSB or EDWOSB, you must get certified. This information session will help you know what to do.

Nancy N. Alvarez, Supervisor Business Opportunity Specialist with the SBA Dallas/Fort Worth District Office will facilitate the workshop and will be available to answer specific questions on the certification eligibility and process.

Presented by: Nancy N. Alvarez serves as the Head of the 8(a) Business Development Program for the U.S. Small Business Administration, Dallas/Fort Worth District Office.  She is instrumental in providing leadership, management and oversight to optimize the deployment of SBA’s Federal Contracting programs and serves the small business communities within a 72 county geographical area in North Texas. As the SBA’s Women Ownership Business Representative, she is responsible for increasing participation of women owned small businesses in Federal Contracting Programs and advocates to local Federal agencies on behalf of Women Owned Small Businesses (WOSBs). Nancy graduated from Jacksonville University with a Bachelor degree in Business Administration (Magna Cum Laude). She is a member of Phi Beta Kappa Honor.  She served on the Board of the City of Jacksonville, Mayor’s Hispanic American Advisory Board and the Mayor’s Small & Emerging Business Advisory Council.  Additionally, she served as an advisory board member in the Beaver Street Enterprise Center, Jacksonville’s first business incubator.  Nancy is currently an advisory board member of the Dallas/Fort Worth Federal Agency Small Business Advocacy Council (FASBAC), a small business professional’s forum where federal agencies share, gather, and create ideas that promote small businesses’ interest and participation in the federal marketplace.

Jun
3
Mon
CE: How to Start and Operate a Small Business
Jun 3 @ 6:30 pm – 9:30 pm
Starting a business can be exciting and yet challenging if you don’t know the right components to put in place. In this course you will learn what it takes to start a business, the decision making process regarding the legal entities of registering a business, the planning process when it comes to writing a business plan and marketing using the traditional route as well as social media and why knowing the financials are an important part of the process when considering starting a business.

 

 


 

Materials, services or products offered by providers to SBDC clients are available as a resource for you to locate professionals who can assist you with business concerns. Making these sources available to you does not imply or constitute a recommendation or endorsement by the SBDC, but is only intended to be a convenience for you. You must perform your “due diligence” by interviewing the individuals or companies to determine if they meet your needs. If you do retain their services, be sure to obtain your agreement in writing: who is responsible for what; what work is to be performed; what is not included; what is the cost.
A partnership program of the U.S. Small Business Administration and the Bill Priest Campus of El Centro College, a division of the Dallas County Community College District. Funded in part through Cooperative Agreement # 9-603001-0046-22 with the U.S. Small Business Administration. All opinions, conclusions, or recommendations expressed are those of the authors and do not necessarily reflect the views of the SBA. It is the policy of the Dallas County Community College District and Collin College that all persons have equal opportunity and access to its educational programs, services, activities, and facilities without regard to race, religion, color, sex, age, national origin, or ancestry, marital status, parental status, sexual orientation, disability or status as a veteran.
Reasonable accommodations will be made to those individuals with disabilities, as well as to clients with limited English proficiency, who request such accommodations in advance.
Jun
24
Mon
CE- How to Promote and Market Your Business
Jun 24 @ 6:30 pm – 9:30 pm
Meeting and beating the competition is the ultimate game an entrepreneur must play to win. Secrets of success are covered in this course including how to gather marketing intelligence; analyze the competition; position your company and products for competitive advantage; select the channels for your sales message; create compelling messages; create brochures and other collateral; integrate direct mail with publicity, advertising, Internet, trade shows, strategic alliances and other strategies; create a sales forecast; and write a marketing plan.

 

 


 

Materials, services or products offered by providers to SBDC clients are available as a resource for you to locate professionals who can assist you with business concerns. Making these sources available to you does not imply or constitute a recommendation or endorsement by the SBDC, but is only intended to be a convenience for you. You must perform your “due diligence” by interviewing the individuals or companies to determine if they meet your needs. If you do retain their services, be sure to obtain your agreement in writing: who is responsible for what; what work is to be performed; what is not included; what is the cost.
A partnership program of the U.S. Small Business Administration and the Bill Priest Campus of El Centro College, a division of the Dallas County Community College District. Funded in part through Cooperative Agreement # 9-603001-0046-22 with the U.S. Small Business Administration. All opinions, conclusions, or recommendations expressed are those of the authors and do not necessarily reflect the views of the SBA. It is the policy of the Dallas County Community College District and Collin College that all persons have equal opportunity and access to its educational programs, services, activities, and facilities without regard to race, religion, color, sex, age, national origin, or ancestry, marital status, parental status, sexual orientation, disability or status as a veteran.
Reasonable accommodations will be made to those individuals with disabilities, as well as to clients with limited English proficiency, who request such accommodations in advance.
Jul
8
Mon
CE- How to Develop a Business Plan
Jul 8 @ 6:30 pm – 9:30 pm
Learn to prepare and carry out a successful business plan. Topics include developing a mission statement, conducting market analysis, developing marketing strategies, preparing financial projections and estimating capital resource requirements. You will get hands-on guidance in launching a business from the drawing board and a review of funding sources.

 

 


 

Materials, services or products offered by providers to SBDC clients are available as a resource for you to locate professionals who can assist you with business concerns. Making these sources available to you does not imply or constitute a recommendation or endorsement by the SBDC, but is only intended to be a convenience for you. You must perform your “due diligence” by interviewing the individuals or companies to determine if they meet your needs. If you do retain their services, be sure to obtain your agreement in writing: who is responsible for what; what work is to be performed; what is not included; what is the cost.
A partnership program of the U.S. Small Business Administration and the Bill Priest Campus of El Centro College, a division of the Dallas County Community College District. Funded in part through Cooperative Agreement # 9-603001-0046-22 with the U.S. Small Business Administration. All opinions, conclusions, or recommendations expressed are those of the authors and do not necessarily reflect the views of the SBA. It is the policy of the Dallas County Community College District and Collin College that all persons have equal opportunity and access to its educational programs, services, activities, and facilities without regard to race, religion, color, sex, age, national origin, or ancestry, marital status, parental status, sexual orientation, disability or status as a veteran.
Reasonable accommodations will be made to those individuals with disabilities, as well as to clients with limited English proficiency, who request such accommodations in advance.