Digital Marketing

9

SCORE: Digital Marketing -3 Part Lunch and Learn $20

Sep 9 @ 12:00 pm – 1:00 pm

Digital Marketing

“Things we all need to know”

SCORE Dallas is offering 3-1 hour “Lunch and Learn” workshops at the Flower Mound Chamber of Commerce on Sept 9th, Sept 16th, and Sept 23rd. These are being taught on-site at the Chamber. You can sign up for each workshop individually or you can sign up for all 3 at a discount price.

The first workshop – Developing A Digital Marketing Strategy (Sept 9th) is designed to encourage you to develop a strategy before you spend advertising dollars. We explain what a Digital Marketing Strategy is. Your Digital Marketing strategy is just one portion of your overall marketing strategy. You’ll define what goals are important to you and figure out the best method to market your value proposition to your clients. Leave this session knowing what you need to do to build your own strategy.

The second workshop – Optimizing your presence on Facebook (Sept 16th) will teach you the multiple ways to utilize both your personal FB account and your business FB account. Lean how to place advertising, boost posts, add content including pictures and video. Learn the importance of quality photos and video within your posts. The goal is for you to optimize your advertising dollars while getting the best return on your investment.

The final workshop – The basic uses of Google Analytics (Sept 23d) will help you utilize the free functions that Google provides. SEO is important to your web site. Learn what is working for you and what things are not working. We can’t tell you the algorithm Google ues but we can tell you how to look at the data provided by Google to better understand your web site.

Categories: SCORE

10

Fri

SCORE: Winning Negotiation $20

Sep 10 @ 10:00 am – 12:00 pm

WINNING NEGOTIATING

A Live & Interactive Webinar

This Webinar will help make you

THE Winner

of Negotiations!

We will discuss what you need to know to negotiate a lasting and equitable solution to any problem. Effective negotiating requires the understanding of the problem and the needs of the other side. Learn how you can create the end of a negotiation that works for all parties involved!

Funded [in part] through a Cooperative Agreement with the

Categories: SCORE

16

SCORE: Develop Your Business SWOT Analysis

Sep 16 @ 1:00 pm – 2:30 pm

Develop Your Business SWOT Analysis

LIVE WEBINAR

You will receive the Webinar login information with your Registration Confirmation. Be sure to keep that information so that you may participate in the Webinar!

Strengths

Weaknesses

Opportunities

Threats

A SWOT Analysis is a technique for assessing these four aspects of your business. Use this business planning tool to solve significant business problems when the solutions aren’t obvious.

We’ll help you answer…

How can I double or increase my revenue?
How can I improve my cash flow?
How to attract new customers?
How can I become more cost effective/cost competitive?
Are there new markets and segments for my business?

NOTE: Registration will close at 5:00pm the day prior to this event!

Categories: SCORE Tags: financing SCORE

23

SBDC: Marketing Strategy Tactics for Small Business (In Person Class)

Sep 23 @ 11:00 am – 1:00 pm

Marketing Strategy and Tactics for Small Business

All businesses start with the intention of becoming successful, and most of those businesses start with a product or service that could get them there, but after a few years, many of those same businesses struggle to find success. How could this be? One main reason could be that they started without a marketing budget or plan. They don’t understand marketing and they don’t understand how important marketing is in making their business a success. This class will cover:

Marketing basics
Driving awareness of your business, product or service
Elements of a marketing plan
Goal planning
Marketing budget planning
Online marketing, including search and Search Engine Optimization (SEO)
Tactics including a focus on social media planning
Innovation and Ideation

After taking this class, you should understand the basics of marketing, the definition of an impression, the goals of an impression and the types of general tactics that you can use to help drive awareness. You should be able to develop your own marketing strategy with goals, tactics, timelines and costs. You should understand the basics of search, SEO and social media. Finally, you should understand the importance of ideation and innovation for the future success of your business.

Materials, services or products offered by providers to SBDC clients are available as a resource for you to locate professionals who can assist you with business concerns. Making these sources available to you does not imply or constitute a recommendation or endorsement by the SBDC, but is only intended to be a convenience for you. You must perform your “due diligence” by interviewing the individuals or companies to determine if they meet your needs. If you do retain their services, be sure to obtain your agreement in writing: who is responsible for what; what work is to be performed; what is not included; what is the cost.

A partnership program of the U.S. Small Business Administration and the Bill Priest Campus of El Centro College, a division of the Dallas County Community College District. Funded in part through Cooperative Agreement # 9-603001-0046-22 with the U.S. Small Business Administration. All opinions, conclusions, or recommendations expressed are those of the authors and do not necessarily reflect the views of the SBA. It is the policy of the Dallas County Community College District and Collin College that all persons have equal opportunity and access to its educational programs, services, activities, and facilities without regard to race, religion, color, sex, age, national origin, or ancestry, marital status, parental status, sexual orientation, disability or status as a veteran.

Reasonable accommodations will be made to those individuals with disabilities, as well as to clients with limited English proficiency, who request such accommodations in advance.

Categories: Collin SBDC

Oct

19

Tue

SCORE: Government Contracting 101 $40 Live Webinar

Oct 19 @ 10:00 am – 1:00 pm

Government Contracting 101

YOU WILL RECEIVE THE ZOOM LOGIN INFORMATION WHEN YOU REGISTER WITH SCORE. This link is personal to you and only registrants will be allowed to attend following checking Registrants attendance.

This Workshop will help answer your questions such as…

Are you interested in becoming a Government Contractor?

Do you want to learn about Set-Aside opportunities?

Are you confused by all the Government contracting jargon?

What you will learn:

The language of government contracting
How to get registered to do business with the Federal government and State of Texas
How to get Certified for Set-Aside contract opportunities (Federal and State)
Marketing your business to the government
Where to search for government contracting opportunities
Basics of completing a government proposal

You don’t want to miss the opportunity during our, Question & Answer Session, for you to interact with the Instructor who can assist you with any inquiries or concerns that you may have pertaining to “your” particular Business.

Categories: SCORE

Oct

20

Wed

SCORE: 10 Steps to Build Your Brand on Instagram

Oct 20 @ 5:00 pm – 6:30 pm

10 Steps to Build Your Brand On

LIVE WEBINAR

You will receive the Webinar login information with your Registration Confirmation. Be sure to keep that information and please do not share it with anyone who has not registered with SCORE Dallas

Are you building your brand on Instagram? Or, considered using Instagram for your business? Building your brand on Instagram can boost your business. We’ll provide you with useful tools & show you what niches work best. You’ll gain important knowledge through this Webinar so you can create your own Instagram strategy.

You’ll love the results!

Categories: SCORE

Oct

28

SBDC: Marketing Strategy Tactics for Small Business (In Person Class)

Oct 28 @ 11:00 am – 1:00 pm

Marketing Strategy and Tactics for Small Business

All businesses start with the intention of becoming successful, and most of those businesses start with a product or service that could get them there, but after a few years, many of those same businesses struggle to find success. How could this be? One main reason could be that they started without a marketing budget or plan. They don’t understand marketing and they don’t understand how important marketing is in making their business a success. This class will cover:

Marketing basics
Driving awareness of your business, product or service
Elements of a marketing plan
Goal planning
Marketing budget planning
Online marketing, including search and Search Engine Optimization (SEO)
Tactics including a focus on social media planning
Innovation and Ideation

After taking this class, you should understand the basics of marketing, the definition of an impression, the goals of an impression and the types of general tactics that you can use to help drive awareness. You should be able to develop your own marketing strategy with goals, tactics, timelines and costs. You should understand the basics of search, SEO and social media. Finally, you should understand the importance of ideation and innovation for the future success of your business.

Materials, services or products offered by providers to SBDC clients are available as a resource for you to locate professionals who can assist you with business concerns. Making these sources available to you does not imply or constitute a recommendation or endorsement by the SBDC, but is only intended to be a convenience for you. You must perform your “due diligence” by interviewing the individuals or companies to determine if they meet your needs. If you do retain their services, be sure to obtain your agreement in writing: who is responsible for what; what work is to be performed; what is not included; what is the cost.

A partnership program of the U.S. Small Business Administration and the Bill Priest Campus of El Centro College, a division of the Dallas County Community College District. Funded in part through Cooperative Agreement # 9-603001-0046-22 with the U.S. Small Business Administration. All opinions, conclusions, or recommendations expressed are those of the authors and do not necessarily reflect the views of the SBA. It is the policy of the Dallas County Community College District and Collin College that all persons have equal opportunity and access to its educational programs, services, activities, and facilities without regard to race, religion, color, sex, age, national origin, or ancestry, marital status, parental status, sexual orientation, disability or status as a veteran.

Reasonable accommodations will be made to those individuals with disabilities, as well as to clients with limited English proficiency, who request such accommodations in advance.

Categories: Collin SBDC

Nov

3

Wed

SCORE: Buying or Selling a Business

Nov 3 @ 9:00 am – 12:00 pm

It may seem like a crazy time to buy or sell a business, but it’s happening!

However, buying/selling a business can be exciting but a daunting process. You’ll need to find prospective buyers or the appropriate business to acquire, prepare the business for sale & complete business valuations. Learn some steps & the important need-to-know basics.

You will receive the Webinar login information with your Registration Confirmation. Be sure to keep that information so that you may participate in the Webinar!

Why you should attend this informative Webinar…

For businesses negatively impacted by COVID-19, business owners, buyers and lenders know the initial impact of COVID-19 on the business and better understand how certain businesses can adapt and recover during the pandemic. From a lending perspective, the more months of performance we can review during 2020, the better the chance of obtaining a reasonable business value.

This 3 hour Workshop is designed to educate individuals interested in buying or selling a business. Key topics covered will be:

· Deciding to buy or sell a business

· Finding the right fit

· Planning for the transaction

· Building a good team

· Conducting the first meeting

· Determining the business value

· Writing the letter of intent

· Performing due diligence

· The final contracts

· Case study using a real example

Funded [in part] through a Cooperative Agreement with the

U.S. Small Business Administration.

Categories: SCORE

Nov

4

SCORE: Develop Your Business SWOT Analysis