- Categories
-
Tags
2021 business trends adding staff B2B Sales beating competition Brand Loyalty breakeven Building Sales Business Relationships business trends 2021 cash flow change management competition consulting content creation customer loyalty customer referrals customer service Digital marketing diner expectations F&B financing fixed costs Food Google My Business grow sales growing sales hiring interviews labor model lead generation leadership leads Legal Risk management managing employees marketing marketplace menu merchandising merchandising plant niche niche market online online marketing Post Covid pricing profit & loss promotional strategies referrals remote workers restaurant restaurants retail revenue Sales sales forecast sales forecasting Sales Pipeline sales stra sales training SCORE selling social media variable costs Virtual Workforce
Marketing Strategy and Tactics for Small Business
All businesses start with the intention of becoming successful, and most of those businesses start with a product or service that could get them there, but after a few years, many of those same businesses struggle to find success. How could this be? One main reason could be that they started without a marketing budget or plan. They don’t understand marketing and they don’t understand how important marketing is in making their business a success. This class will cover:
- Marketing basics
- Driving awareness of your business, product or service
- Elements of a marketing plan
- Goal planning
- Marketing budget planning
- Online marketing, including search and Search Engine Optimization (SEO)
- Tactics including a focus on social media planning
- Innovation and Ideation
After taking this class, you should understand the basics of marketing, the definition of an impression, the goals of an impression and the types of general tactics that you can use to help drive awareness. You should be able to develop your own marketing strategy with goals, tactics, timelines and costs. You should understand the basics of search, SEO and social media. Finally, you should understand the importance of ideation and innovation for the future success of your business.
Materials, services or products offered by providers to SBDC clients are available as a resource for you to locate professionals who can assist you with business concerns. Making these sources available to you does not imply or constitute a recommendation or endorsement by the SBDC, but is only intended to be a convenience for you. You must perform your “due diligence” by interviewing the individuals or companies to determine if they meet your needs. If you do retain their services, be sure to obtain your agreement in writing: who is responsible for what; what work is to be performed; what is not included; what is the cost.
A partnership program of the U.S. Small Business Administration and the Bill Priest Campus of El Centro College, a division of the Dallas County Community College District. Funded in part through Cooperative Agreement # 9-603001-0046-22 with the U.S. Small Business Administration. All opinions, conclusions, or recommendations expressed are those of the authors and do not necessarily reflect the views of the SBA. It is the policy of the Dallas County Community College District and Collin College that all persons have equal opportunity and access to its educational programs, services, activities, and facilities without regard to race, religion, color, sex, age, national origin, or ancestry, marital status, parental status, sexual orientation, disability or status as a veteran.
Reasonable accommodations will be made to those individuals with disabilities, as well as to clients with limited English proficiency, who request such accommodations in advance.
Marketing Strategy and Tactics for Small Business
All businesses start with the intention of becoming successful, and most of those businesses start with a product or service that could get them there, but after a few years, many of those same businesses struggle to find success. How could this be? One main reason could be that they started without a marketing budget or plan. They don’t understand marketing and they don’t understand how important marketing is in making their business a success. This class will cover:
- Marketing basics
- Driving awareness of your business, product or service
- Elements of a marketing plan
- Goal planning
- Marketing budget planning
- Online marketing, including search and Search Engine Optimization (SEO)
- Tactics including a focus on social media planning
- Innovation and Ideation
After taking this class, you should understand the basics of marketing, the definition of an impression, the goals of an impression and the types of general tactics that you can use to help drive awareness. You should be able to develop your own marketing strategy with goals, tactics, timelines and costs. You should understand the basics of search, SEO and social media. Finally, you should understand the importance of ideation and innovation for the future success of your business.
Materials, services or products offered by providers to SBDC clients are available as a resource for you to locate professionals who can assist you with business concerns. Making these sources available to you does not imply or constitute a recommendation or endorsement by the SBDC, but is only intended to be a convenience for you. You must perform your “due diligence” by interviewing the individuals or companies to determine if they meet your needs. If you do retain their services, be sure to obtain your agreement in writing: who is responsible for what; what work is to be performed; what is not included; what is the cost.
A partnership program of the U.S. Small Business Administration and the Bill Priest Campus of El Centro College, a division of the Dallas County Community College District. Funded in part through Cooperative Agreement # 9-603001-0046-22 with the U.S. Small Business Administration. All opinions, conclusions, or recommendations expressed are those of the authors and do not necessarily reflect the views of the SBA. It is the policy of the Dallas County Community College District and Collin College that all persons have equal opportunity and access to its educational programs, services, activities, and facilities without regard to race, religion, color, sex, age, national origin, or ancestry, marital status, parental status, sexual orientation, disability or status as a veteran.
Reasonable accommodations will be made to those individuals with disabilities, as well as to clients with limited English proficiency, who request such accommodations in advance.
IRS Small Business Tax Workshop
Do you know your tax responsibilities as a small business owner?
This workshop is designed as an awareness seminar to inform business owners of their tax obligations. Tax information for each of the small business structures is provided along with a review of independent contractors versus employees, and an introduction to tax forms required from a small business.
Presented by Henry Harris, CPA
of Altland and Harris Financial Group, Inc.
Materials, services or products offered by providers to SBDC clients are available as a resource for you to locate professionals who can assist you with business concerns. Making these sources available to you does not imply or constitute a recommendation or endorsement by the SBDC, but is only intended to be a convenience for you. You must perform your “due diligence” by interviewing the individuals or companies to determine if they meet your needs. If you do retain their services, be sure to obtain your agreement in writing: who is responsible for what; what work is to be performed; what is not included; what is the cost.
A partnership program of the U.S. Small Business Administration and the Bill Priest Campus of El Centro College, a division of the Dallas County Community College District. Funded in part through Cooperative Agreement # 9-603001-0046-22 with the U.S. Small Business Administration. All opinions, conclusions, or recommendations expressed are those of the authors and do not necessarily reflect the views of the SBA. It is the policy of the Dallas County Community College District and Collin College that all persons have equal opportunity and access to its educational programs, services, activities, and facilities without regard to race, religion, color, sex, age, national origin, or ancestry, marital status, parental status, sexual orientation, disability or status as a veteran.
Reasonable accommodations will be made to those individuals with disabilities, as well as to clients with limited English proficiency, who request such accommodations in advance.
How to Start a Small Business
It’s back to basics! If you want to start a business but don’t know where to begin, then this class is for you. This class will address many of the questions you should ask yourself before beginning the process of starting a new business.
Why start a small business?
• What are your goals?
• What are your strengths?
• What are your values?
• How do you work?
The workshop will also cover the process of starting a business:
Starting a business
• How to analyze feasibility of your idea
• How to prepare business plan
• Selecting legal form
• Sources of capital
• Business licenses and permits
• Sources of information
Materials, services or products offered by providers to SBDC clients are available as a resource for you to locate professionals who can assist you with business concerns. Making these sources available to you does not imply or constitute a recommendation or endorsement by the SBDC, but is only intended to be a convenience for you. You must perform your “due diligence” by interviewing the individuals or companies to determine if they meet your needs. If you do retain their services, be sure to obtain your agreement in writing: who is responsible for what; what work is to be performed; what is not included; what is the cost.
The Collin SBDC at Collin College is a member of the North Texas SBDC Network. Funded in part through a cooperative agreement with the U.S. Small Business Administration (SBA). Hosted by the Dallas College and nationally accredited by the Association of SBDCs. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Language assistance services are also available for limited English-speaking individuals.
Materials, services or products offered by providers to SBDC clients are available as a resource for you to locate professionals who can assist you with business concerns. Making these sources available to you does not imply or constitute a recommendation or endorsement by the SBDC, but is only intended to be a convenience for you. You must perform your “due diligence” by interviewing the individuals or companies to determine if they meet your needs. If you do retain their services, be sure to obtain your agreement in writing: who is responsible for what; what work is to be performed; what is not included; what is the cost.
A partnership program of the U.S. Small Business Administration and the Bill Priest Campus of El Centro College, a division of the Dallas County Community College District. Funded in part through Cooperative Agreement # 9-603001-0046-22 with the U.S. Small Business Administration. All opinions, conclusions, or recommendations expressed are those of the authors and do not necessarily reflect the views of the SBA. It is the policy of the Dallas County Community College District and Collin College that all persons have equal opportunity and access to its educational programs, services, activities, and facilities without regard to race, religion, color, sex, age, national origin, or ancestry, marital status, parental status, sexual orientation, disability or status as a veteran.
Reasonable accommodations will be made to those individuals with disabilities, as well as to clients with limited English proficiency, who request such accommodations in advance.
How to Start a Small Business
It’s back to basics! If you want to start a business but don’t know where to begin, then this class is for you. This class will address many of the questions you should ask yourself before beginning the process of starting a new business.
Why start a small business?
• What are your goals?
• What are your strengths?
• What are your values?
• How do you work?
The workshop will also cover the process of starting a business:
Starting a business
• How to analyze feasibility of your idea
• How to prepare business plan
• Selecting legal form
• Sources of capital
• Business licenses and permits
• Sources of information