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Marketing Strategy and Tactics for Small Business
All businesses start with the intention of becoming successful, and most of those businesses start with a product or service that could get them there, but after a few years, many of those same businesses struggle to find success. How could this be? One main reason could be that they started without a marketing budget or plan. They don’t understand marketing and they don’t understand how important marketing is in making their business a success. This class will cover:
- Marketing basics
- Driving awareness of your business, product or service
- Elements of a marketing plan
- Goal planning
- Marketing budget planning
- Online marketing, including search and Search Engine Optimization (SEO)
- Tactics including a focus on social media planning
- Innovation and Ideation
After taking this class, you should understand the basics of marketing, the definition of an impression, the goals of an impression and the types of general tactics that you can use to help drive awareness. You should be able to develop your own marketing strategy with goals, tactics, timelines and costs. You should understand the basics of search, SEO and social media. Finally, you should understand the importance of ideation and innovation for the future success of your business.
Materials, services or products offered by providers to SBDC clients are available as a resource for you to locate professionals who can assist you with business concerns. Making these sources available to you does not imply or constitute a recommendation or endorsement by the SBDC, but is only intended to be a convenience for you. You must perform your “due diligence” by interviewing the individuals or companies to determine if they meet your needs. If you do retain their services, be sure to obtain your agreement in writing: who is responsible for what; what work is to be performed; what is not included; what is the cost.
A partnership program of the U.S. Small Business Administration and the Bill Priest Campus of El Centro College, a division of the Dallas County Community College District. Funded in part through Cooperative Agreement # 9-603001-0046-22 with the U.S. Small Business Administration. All opinions, conclusions, or recommendations expressed are those of the authors and do not necessarily reflect the views of the SBA. It is the policy of the Dallas County Community College District and Collin College that all persons have equal opportunity and access to its educational programs, services, activities, and facilities without regard to race, religion, color, sex, age, national origin, or ancestry, marital status, parental status, sexual orientation, disability or status as a veteran.
Reasonable accommodations will be made to those individuals with disabilities, as well as to clients with limited English proficiency, who request such accommodations in advance.
What every Consultant should know about starting “your” own Consulting Business
You will receive the Zoom login information after you register for this event.
SCORE Dallas is presenting this Consulting Workshop for people who would like to start a consulting business on their own. Listen to our SCORE Certified Instructor who has done this on their own and can help you with all the details of setting up a consulting business the right way.Â
We’ll talk about:
- In the beginning….
- Consulting in general
- Having your own practice
- Getting started
- Key strategic elements
- Major considerations
- Management tips
- Some fundamental issues
- and…Â
You don’t want to miss the opportunity during our, Question & Answer Session, for you to interact with the Instructor who can assist you with any inquiries or concerns that you may have pertaining to “your” particular Consulting Business.
*This will be a live online workshop. This workshop will not be recorded*Â
Learn how your business can be found online with Google. This workshop explains how Google Search works and how you can improve a website’s visibility with Search Engine Optimization (SEO).
The session also introduces products like Google My Business, Google Trends, Search Console, Google Analytics,
Google Ads, and more.
In this workshop we’ll discuss best practices for:
- Improving your website’s visibility in Google’s organic search results, on all devices
- Creating a free Google My Business listing
- Advertising your business on Google
This is a great workshop for every small business owner!
Presented with SCORE Fort WorthÂ
 Financing Options for Your Business
LIVE & INTERACTIVE WEBINAR!
Did you know that according to The Hartford Small Biz Ahead…
68% of most small business owners in the U.S. used their personal savings to start their business
85% of small business owners sought no external funding in the last 3 years
42% of small business owners would consider alternatives to traditional finance
Learn about the lending options available to small business owners. You’ll find out about any challenges that might arise, and how to overcome them. Plus, expert advice from Certified SCORE Dallas Mentors will be available to answer any particular questions that you may have for your specific business needs.
Funded [in part] through a Cooperative Agreement with the
U.S. Small Business Administration
Digital MarketingÂ
“Things we all need to know”
SCORE Dallas is offering 3-1 hour “Lunch and Learn” workshops at the Flower Mound Chamber of Commerce on Sept 9th, Sept 16th, and Sept 23rd. These are being taught on-site at the Chamber. You can sign up for each workshop individually or you can sign up for all 3 at a discount price.
The first workshop –Â Developing A Digital Marketing Strategy (Sept 9th) is designed to encourage you to develop a strategy before you spend advertising dollars. We explain what a Digital Marketing Strategy is. Your Digital Marketing strategy is just one portion of your overall marketing strategy. You’ll define what goals are important to you and figure out the best method to market your value proposition to your clients. Leave this session knowing what you need to do to build your own strategy.
The second workshop – Optimizing your presence on Facebook (Sept 16th) will teach you the multiple ways to utilize both your personal FB account and your business FB account. Lean how to place advertising, boost posts, add content including pictures and video. Learn the importance of quality photos and video within your posts. The goal is for you to optimize your advertising dollars while getting the best return on your investment.
The final workshop –Â The basic uses of Google Analytics (Sept 23d)Â will help you utilize the free functions that Google provides. SEO is important to your web site. Learn what is working for you and what things are not working. We can’t tell you the algorithm Google ues but we can tell you how to look at the data provided by Google to better understand your web site.
WINNING NEGOTIATING
A Live & Interactive Webinar
This Webinar will help make you
THE Winner
of Negotiations!
We will discuss what you need to know to negotiate a lasting and equitable solution to any problem. Effective negotiating requires the understanding of the problem and the needs of the other side. Learn how you can create the end of a negotiation that works for all parties involved!
Funded [in part] through a Cooperative Agreement with the
Materials, services or products offered by providers to SBDC clients are available as a resource for you to locate professionals who can assist you with business concerns. Making these sources available to you does not imply or constitute a recommendation or endorsement by the SBDC, but is only intended to be a convenience for you. You must perform your “due diligence” by interviewing the individuals or companies to determine if they meet your needs. If you do retain their services, be sure to obtain your agreement in writing: who is responsible for what; what work is to be performed; what is not included; what is the cost.
A partnership program of the U.S. Small Business Administration and the Bill Priest Campus of El Centro College, a division of the Dallas County Community College District. Funded in part through Cooperative Agreement # 9-603001-0046-22 with the U.S. Small Business Administration. All opinions, conclusions, or recommendations expressed are those of the authors and do not necessarily reflect the views of the SBA. It is the policy of the Dallas County Community College District and Collin College that all persons have equal opportunity and access to its educational programs, services, activities, and facilities without regard to race, religion, color, sex, age, national origin, or ancestry, marital status, parental status, sexual orientation, disability or status as a veteran.
Reasonable accommodations will be made to those individuals with disabilities, as well as to clients with limited English proficiency, who request such accommodations in advance.
Develop Your Business SWOT Analysis
LIVE WEBINAR
You will receive the Webinar login information with your Registration Confirmation. Be sure to keep that information so that you may participate in the Webinar!
- How can I double or increase my revenue?
- How can I improve my cash flow?
- How to attract new customers?
- How can I become more cost effective/cost competitive?
- Are there new markets and segments for my business?
NOTE:Â Registration will close at 5:00pm the day prior to this event!