Calendar

May
26
Thu
SBDC: Marketing Strategy Tactics for Small Business (In Person Class)
May 26 @ 11:00 am – 1:00 pm

Marketing Strategy and Tactics for Small Business

All businesses start with the intention of becoming successful, and most of those businesses start with a product or service that could get them there, but after a few years, many of those same businesses struggle to find success. How could this be? One main reason could be that they started without a marketing budget or plan. They don’t understand marketing and they don’t understand how important marketing is in making their business a success. This class will cover:

  • Marketing basics
  • Driving awareness of your business, product or service
  • Elements of a marketing plan
  • Goal planning
  • Marketing budget planning
  • Online marketing, including search and Search Engine Optimization (SEO)
  • Tactics including a focus on social media planning
  • Innovation and Ideation

After taking this class, you should understand the basics of marketing, the definition of an impression, the goals of an impression and the types of general tactics that you can use to help drive awareness. You should be able to develop your own marketing strategy with goals, tactics, timelines and costs. You should understand the basics of search, SEO and social media. Finally, you should understand the importance of ideation and innovation for the future success of your business.


 

Materials, services or products offered by providers to SBDC clients are available as a resource for you to locate professionals who can assist you with business concerns. Making these sources available to you does not imply or constitute a recommendation or endorsement by the SBDC, but is only intended to be a convenience for you. You must perform your “due diligence” by interviewing the individuals or companies to determine if they meet your needs. If you do retain their services, be sure to obtain your agreement in writing: who is responsible for what; what work is to be performed; what is not included; what is the cost.
A partnership program of the U.S. Small Business Administration and the Bill Priest Campus of El Centro College, a division of the Dallas County Community College District. Funded in part through Cooperative Agreement # 9-603001-0046-22 with the U.S. Small Business Administration. All opinions, conclusions, or recommendations expressed are those of the authors and do not necessarily reflect the views of the SBA. It is the policy of the Dallas County Community College District and Collin College that all persons have equal opportunity and access to its educational programs, services, activities, and facilities without regard to race, religion, color, sex, age, national origin, or ancestry, marital status, parental status, sexual orientation, disability or status as a veteran.
Reasonable accommodations will be made to those individuals with disabilities, as well as to clients with limited English proficiency, who request such accommodations in advance.
Jun
23
Thu
SCORE: Essential Steps for Starting a Business (In-Person/Webinar)
Jun 23 @ 6:30 pm – 7:30 pm

Essential Steps for Starting a Business (In-Person/Webinar) Plano Library

An introductory Workshop that is designed for the entrepreneur and small business owner to learn what’s really needed of them to start and run a successful business.

However, there’s a number of factors to keep in mind before starting your own business.

We’ll introduce you to key business considerations, like the myths and realities of entrepreneurship, different business options to pursue, the components of business ownership, legal & financial considerations, and business plan basics.

Discussions will include:

  • the need for personal skills
  • products/services
  • legality
  • financing & planning
  • learn how committed you need to be to make the business successful
Jun
28
Tue
SCORE: TUES-Team Up for Entrepreneurial Success-Discussion on Using Google Trends
Jun 28 @ 6:30 pm – 7:30 pm

TUES-Team Up for Entrepreneurial Success-Discussion on Using Google Trends

Come and share your ideas, experiences, and ask your questions. This is a great opportunity for you to interact with other local small business owners while gaining insight from our SCORE Dallas Mentors!

This month’s discussion we’ll talk about Google Trends. Using Google Trends allows you to explore what is of most interest for your audience and how to adjust your marketing efforts to meet their needs. Learn and share your Google Trends experiences.

Hosted

by: Plano Public Library

Jun
29
Wed
SCORE: Advanced Business Plan Writing (Online)
Jun 29 @ 10:00 am – 11:00 am

Advanced Business Plan Writing

Why a Business Plan is Important…

Writing and updating a Business Plan helps you organize your thoughts and assumptions about your business and write them down in an organized way.

You SHOULD use this as a checklist on an ongoing basis in managing your business. By documenting assumptions and milestones you can adjust actions to take to better manage your business.

If you want to get a loan or raise money, the Business Plan is REQUIRED by any lender.

A business plan is very specific to each particular business. However, while each business needs a unique plan, the basic elements are the same in all business plans.

If you are currently writing and/or updating your business plan but found it to be a little challenging or not sure what to do next, then this webinar can help you move forward.

By using the provided template, that will be illustrated during the live webinar, this will assist you in making sure that you are thinking about all the things you should be doing while managing your business.

At the completion of this module, you should be able to:

  • Describe the importance of a business plan
  • Identify the elements of an effective business plan, and..
  • Write YOUR successful business plan

We encourage you to prepare any questions that you may have ahead of time for the Instructor to address. This way, they will be able to answer your direct concerns that pertain to your particular business.

 

Jul
20
Wed
SCORE: Financials for Non Financial Managers (Online)
Jul 20 @ 10:00 am – 11:00 am

Financials for Non Financial Managers- A Veritex Sponsored Event

Come learn the terminology and put into practice what you learn. We’ll spend time working with the Income Statement and show you what it means and how it relates to the Balance Sheet. We’ll spend considerable time looking at the Cashflow statement and making sure you can create one for your future use.

A Veritex Representative, Erika Hersh, will give you a banker’s point of view and offer advise that every small business owner should know when it comes to understanding financials for your business.

Erika Hersh joined the Veritex Community Bank team in 2020. She is an SBA Lender and responsible for assisting businesses with loans up to $5MM. Prior to Veritex, Erika was the Regional Lending Manager for PeopleFund, a Community Development Financial Institution. She has extensive experience in SBA Lending, Small Business Consulting, & Business Education. Erika has been honored by Fort Worth Inc. Magazine as one of the Top 400 Most Influential People in Fort Worth for the past 3 years.  She is Chair of the Burleson Area Chamber of Commerce Power of Heels Division. Erika has a passion for helping business owners reach their full potential. Outside of the office, she enjoys volunteering her time as a counselor and spending time with family.

Jul
26
Tue
SCORE: TUES-Team Up for Entrepreneurial Success-Discussion on Define Your Target Market
Jul 26 @ 6:30 pm – 7:30 pm

TUES-Team Up for Entrepreneurial Success-Discussion on Define Your Target Market

Come and share your ideas, experiences, and ask your questions. This is a great opportunity for you to interact with other local small business owners while gaining insight from our SCORE Dallas Mentors!

This month’s discussion we’ll talk about how to define your target market. Get some useful tips from other small business owners and find out to target your customers.

Hosted

by: Plano Public Library

Aug
3
Wed
SCORE: Buying or Selling a Business? (Webinar)
Aug 3 @ 9:00 am – 10:00 am

Buying or Selling a Business?

Why you should attend this informative Webinar…

For businesses negatively impacted by COVID-19, business owners, buyers and lenders know the initial impact of COVID-19 on the business and better understand how certain businesses can adapt and recover during the pandemic. From a lending perspective, the more months of performance we can review during 2020, the better the chance of obtaining a reasonable business value.

This 3 hour Workshop is designed to educate individuals interested in buying or selling a business. Key topics covered will be:

·         Deciding to buy or sell a business

·         Finding the right fit

·         Planning for the transaction

·         Building a good team

·         Conducting the first meeting

·         Determining the business value

·         Writing the letter of intent

·         Performing due diligence

·         The final contracts

·         Case study using a real example

Aug
10
Wed
SCORE: Advanced Business Plan Writing (Online)
Aug 10 @ 10:00 am – 11:00 am

Advanced Business Plan Writing

Why a Business Plan is Important…

Writing and updating a Business Plan helps you organize your thoughts and assumptions about your business and write them down in an organized way.

You SHOULD use this as a checklist on an ongoing basis in managing your business. By documenting assumptions and milestones you can adjust actions to take to better manage your business.

If you want to get a loan or raise money, the Business Plan is REQUIRED by any lender.

A business plan is very specific to each particular business. However, while each business needs a unique plan, the basic elements are the same in all business plans.

If you are currently writing and/or updating your business plan but found it to be a little challenging or not sure what to do next, then this webinar can help you move forward.

By using the provided template, that will be illustrated during the live webinar, this will assist you in making sure that you are thinking about all the things you should be doing while managing your business.

At the completion of this module, you should be able to:

  • Describe the importance of a business plan
  • Identify the elements of an effective business plan, and..
  • Write YOUR successful business plan

We encourage you to prepare any questions that you may have ahead of time for the Instructor to address. This way, they will be able to answer your direct concerns that pertain to your particular business.

 

Aug
16
Tue
SCORE: SBA Certification Matrix & Selling to the Government (Webinar)
Aug 16 @ 10:00 am – 11:00 am

SBA Certification Matrix & Selling to the Government

The U.S. Census Bureau predicts that by 2050, 55 percent of the population will be composed of minorities. This means that our small businesses will be more diverse, and inclusion will be a critical component of business. The federal government and many corporations remain committed to do the right thing through greater diversity and inclusion of suppliers. This workshop explores certifications at the corporate, federal, state, and local government levels. You will also learn how to utilize them to improve your bottom line.

Presented by: Nancy N. Alvarez serves as the Head of the 8(a) Business Development Program for the U.S. Small Business Administration, Dallas/Fort Worth District Office.  She is instrumental in providing leadership, management and oversight to optimize the deployment of SBA’s Federal Contracting programs and serves the small business communities within a 72 county geographical area in North Texas. As the SBA’s Women Ownership Business Representative, she is responsible for increasing participation of women owned small businesses in Federal Contracting Programs and advocates to local Federal agencies on behalf of Women Owned Small Businesses (WOSBs). Nancy graduated from Jacksonville University with a Bachelor degree in Business Administration (Magna Cum Laude). She is a member of Phi Beta Kappa Honor.  She served on the Board of the City of Jacksonville, Mayor’s Hispanic American Advisory Board and the Mayor’s Small & Emerging Business Advisory Council.  Additionally, she served as an advisory board member in the Beaver Street Enterprise Center, Jacksonville’s first business incubator.  Nancy is currently an advisory board member of the Dallas/Fort Worth Federal Agency Small Business Advocacy Council (FASBAC), a small business professional’s forum where federal agencies share, gather, and create ideas that promote small businesses’ interest and participation in the federal marketplace.

SBA Certification Matrix & Selling to the Government

Aug
20
Sat
SCORE: Funding Your Non-Profit Organization (Online)
Aug 20 @ 10:00 am – 11:00 am

Funding Your Non Profit Organization

This Workshop is where you can learn how to research the various funding options that are available for your non profit organization. In addition, you’ll learn about the Fundraising laws, how to market on social platforms, and so much more! We can give some basic guidance in order to help you make your fundraising journey a success!

We will cover the following funding options:

  • Funding Your Non profit
  • Monetary Donations
  • In-Kind Donations
  • Service Fees
  • Unrelated Income
  • Grants & Grant Writing