This course will focus on the importance of local search, social media, mobile and email marketing as part of the digital marketing mix.

Focus on utilizing search engines to draw targeted customer traffic to a website. Employ proven Search Engine Optimization (SEO) techniques. Create effective mobile marketing, Pay-per-click advertising, Google AdWords, Google Analytics, and Website Copywriting.

Materials, services or products offered by providers to SBDC clients are available as a resource for you to locate professionals who can assist you with business concerns. Making these sources available to you does not imply or constitute a recommendation or endorsement by the SBDC, but is only intended to be a convenience for you. You must perform your “due diligence” by interviewing the individuals or companies to determine if they meet your needs. If you do retain their services, be sure to obtain your agreement in writing: who is responsible for what; what work is to be performed; what is not included; what is the cost.

A partnership program of the U.S. Small Business Administration and the Bill Priest Campus of El Centro College, a division of the Dallas County Community College District. Funded in part through Cooperative Agreement # 9-603001-0046-22 with the U.S. Small Business Administration. All opinions, conclusions, or recommendations expressed are those of the authors and do not necessarily reflect the views of the SBA. It is the policy of the Dallas County Community College District and Collin College that all persons have equal opportunity and access to its educational programs, services, activities, and facilities without regard to race, religion, color, sex, age, national origin, or ancestry, marital status, parental status, sexual orientation, disability or status as a veteran.

Reasonable accommodations will be made to those individuals with disabilities, as well as to clients with limited English proficiency, who request such accommodations in advance.

Women-Owned Small Business Certification Info Session

To level the playing field in the federal marketplace for Women Owned and Economically Disadvantaged Women Owned Small Businesses (WOSB/EDWOSB) to sell to the government, the federal government has established a 5 percent goal. In FY20, WOSB/EDWOSB businesses sold $27 billion dollars (4.85%) in federal contracts to the government. But women entrepreneurs left .15% of federal government sales opportunities on the table.

To take advantage of the benefits of being certified as a WOSB or EDWOSB, you must get certified. This information session will help you know what to do.

Nancy N. Alvarez, Supervisor Business Opportunity Specialist with the SBA Dallas/Fort Worth District Office will facilitate the workshop and will be available to answer specific questions on the certification eligibility and process.

Presented by: Nancy N. Alvarez serves as the Head of the 8(a) Business Development Program for the U.S. Small Business Administration, Dallas/Fort Worth District Office.  She is instrumental in providing leadership, management and oversight to optimize the deployment of SBA’s Federal Contracting programs and serves the small business communities within a 72 county geographical area in North Texas. As the SBA’s Women Ownership Business Representative, she is responsible for increasing participation of women owned small businesses in Federal Contracting Programs and advocates to local Federal agencies on behalf of Women Owned Small Businesses (WOSBs). Nancy graduated from Jacksonville University with a Bachelor degree in Business Administration (Magna Cum Laude). She is a member of Phi Beta Kappa Honor.  She served on the Board of the City of Jacksonville, Mayor’s Hispanic American Advisory Board and the Mayor’s Small & Emerging Business Advisory Council.  Additionally, she served as an advisory board member in the Beaver Street Enterprise Center, Jacksonville’s first business incubator.  Nancy is currently an advisory board member of the Dallas/Fort Worth Federal Agency Small Business Advocacy Council (FASBAC), a small business professional’s forum where federal agencies share, gather, and create ideas that promote small businesses’ interest and participation in the federal marketplace.

Materials, services or products offered by providers to SBDC clients are available as a resource for you to locate professionals who can assist you with business concerns. Making these sources available to you does not imply or constitute a recommendation or endorsement by the SBDC, but is only intended to be a convenience for you. You must perform your “due diligence” by interviewing the individuals or companies to determine if they meet your needs. If you do retain their services, be sure to obtain your agreement in writing: who is responsible for what; what work is to be performed; what is not included; what is the cost.

A partnership program of the U.S. Small Business Administration and the Bill Priest Campus of El Centro College, a division of the Dallas County Community College District. Funded in part through Cooperative Agreement # 9-603001-0046-22 with the U.S. Small Business Administration. All opinions, conclusions, or recommendations expressed are those of the authors and do not necessarily reflect the views of the SBA. It is the policy of the Dallas County Community College District and Collin College that all persons have equal opportunity and access to its educational programs, services, activities, and facilities without regard to race, religion, color, sex, age, national origin, or ancestry, marital status, parental status, sexual orientation, disability or status as a veteran.

Reasonable accommodations will be made to those individuals with disabilities, as well as to clients with limited English proficiency, who request such accommodations in advance.

Materials, services or products offered by providers to SBDC clients are available as a resource for you to locate professionals who can assist you with business concerns. Making these sources available to you does not imply or constitute a recommendation or endorsement by the SBDC, but is only intended to be a convenience for you. You must perform your “due diligence” by interviewing the individuals or companies to determine if they meet your needs. If you do retain their services, be sure to obtain your agreement in writing: who is responsible for what; what work is to be performed; what is not included; what is the cost.

A partnership program of the U.S. Small Business Administration and the Bill Priest Campus of El Centro College, a division of the Dallas County Community College District. Funded in part through Cooperative Agreement # 9-603001-0046-22 with the U.S. Small Business Administration. All opinions, conclusions, or recommendations expressed are those of the authors and do not necessarily reflect the views of the SBA. It is the policy of the Dallas County Community College District and Collin College that all persons have equal opportunity and access to its educational programs, services, activities, and facilities without regard to race, religion, color, sex, age, national origin, or ancestry, marital status, parental status, sexual orientation, disability or status as a veteran.

Reasonable accommodations will be made to those individuals with disabilities, as well as to clients with limited English proficiency, who request such accommodations in advance.

Materials, services or products offered by providers to SBDC clients are available as a resource for you to locate professionals who can assist you with business concerns. Making these sources available to you does not imply or constitute a recommendation or endorsement by the SBDC, but is only intended to be a convenience for you. You must perform your “due diligence” by interviewing the individuals or companies to determine if they meet your needs. If you do retain their services, be sure to obtain your agreement in writing: who is responsible for what; what work is to be performed; what is not included; what is the cost.

A partnership program of the U.S. Small Business Administration and the Bill Priest Campus of El Centro College, a division of the Dallas County Community College District. Funded in part through Cooperative Agreement # 9-603001-0046-22 with the U.S. Small Business Administration. All opinions, conclusions, or recommendations expressed are those of the authors and do not necessarily reflect the views of the SBA. It is the policy of the Dallas County Community College District and Collin College that all persons have equal opportunity and access to its educational programs, services, activities, and facilities without regard to race, religion, color, sex, age, national origin, or ancestry, marital status, parental status, sexual orientation, disability or status as a veteran.

Reasonable accommodations will be made to those individuals with disabilities, as well as to clients with limited English proficiency, who request such accommodations in advance.