Learning the #1 Platform for B2B Lead Generation

Understanding how to market on LinkedIn for selling B2B (Business to Business) is imperative.  Why?  It is the #1 platform for B2B lead generation, rated by marketers.  In addition, it is 2 times the buying power of average web audiences, and 4 of 5 LinkedIn members drive business decisions.  Great Reasons!!!!

Personal LinkedIn Page First:

Make sure that your profile picture is either a current photo of yourself dressed to your desired audience or your logo to gain brand awareness.  Your picture should be about 60% of the area without a noisy background.  You can place your logo as the Cover Image which allows it to be larger.

Content Suggestions:

These will help to discover topics and articles your audience in engaging with.  You can then share the content to gain added followers which could lead to and engagement and to a new client.

Slogan or Tagline:

Then when completing the Page Info, make sure that you include your slogan or a tagline that brands your company.  For instance, LinkedIn’s slogan is “Connecting the world’s professionals to make them more productive and successful.”  You might have a tagline that you use in your marketing materials or when out networking.  A tagline line fulfills an especially important purpose: they let you quickly and efficiently sum up what your company is all about.  A good tagline helps set you apart from other companies that supply similar services or products.   I bet you can guess the names of the companies by these slogans or taglines:

  1. “Just Do It” – Nike
  2. “Think Different” – Apple
  3. “Got Milk?” – California milk processor board
  4. “Designed for Driving Pleasure” – BMW
  5. “Eat Mor Chicken” – Chick-fil-A


Next, in the Overview section, make sure that you share a STRONG DESCRIPTION of your company.  This section gives you 2000 words to describe your company.  I am not saying use all 2K words as most people will not read that many words.  Therefore, the words you use must be powerful.  Think outside of the box when you are adding specialties of your business and yourself.


Hashtags help users find content on a specific topic.  And if you add hashtags to your content, they will help you get discovered by users which could be potential clients!

Feature Groups:

Add feature groups including the college you attended.  A buyer might choose you because of the affiliation.  Include associations, causes your company supports and other key groups to your industry.

What do you do now that you have your company’s LinkedIn page…..engage, engage and engage.

Tips and Tricks:

  1. Be concise in post by using links to stories, etc. People will not read long post.
  2. Insert branding in your post.
  3. Share your business personality within your post. Share funny proper videos.
  4. Encourage your associates to have LinkedIn pages as they can included your company name in their experience to gain more exposure.
  5. Send a personal request to connect. (very important)

And remember, DO NOT SELL

Check out LinkedIn Pages Best Practices and “My Company” Tab on LinkedIn  for more on LinkedIn for Business, or complete the Collin SBDC Client Needs Assessment for customized business advising.