It’s been months since Covid-19 struck our planet. For such a long time have we been staying inside our homes trying to curb the spread of the virus. With no end-date in sight, according to the U.S. Bureau Of Labor And Statistics in July 2020 over 31 million people were unable to work because their employer closed or lost business due to the coronavirus pandemic. In addition to this, hundreds of thousands of businesses have closed their doors for good as a result of the pandemic.

Economies all across the world have taken a hit. But no matter what, in the end, we’ll overcome this challenge and win our lives back. Until then, it’s essential for business owners, especially the small businesses across America, to figure out not only how to survive this pandemic but also how to scale their operations and take their businesses to new heights.

That is what we will take a look at in this blog post, the top five digital Marketing tips you should consider to succeed in the new normal.

So, let’s hop onto the train and take this journey together.

5 Essential Digital Marketing Tips to Thrive in the New Normal

  • Build a Strong Social Media Presence
  • Connect with Your Customers & Let Them Know You’re Always Available
  • Harness the Power of Pay-Per-Click
  • Invest in Video Marketing
  • Create Value-Adding Content Focusing on Your Audience’s Biggest Pain Points During Covid-19

CARES Program blog contributed by:

Sylvester Chisom is the CEO and founder of Global CTE.  From starting his first company at the age of 17 with only a water hose, a bucket, and a dream, Sylvester has garnered over 20 years of entrepreneurial best practices and business experience. His ideas on business innovation and his essential digital marketing strategies have been featured in The Wall Street Journal, Forbes, INC., Steve Harvey and more.

Check out Sylvester’s seminar:  8 Digital Marketing Strategies to Succeed in the New Normal and how to access customized consulting through the Collin SBDC CARES Program.