All posts by: Alex Plotkin

What is an SBA Loan and how are they different from a traditional loan? What can they be used for and how do I qualify? ...
You may have a significant amount of cash tied up in your 401K. Can you use your 401k to buy a business? The short answer is yes. The long answer...
Maximize Your Digital Marketing Strategy in 2021 A recent survey of 2,500 digital marketers revealed that email marketing generates the highest ROI, followed by content marketing, social media marketing, and...
While there are several business valuation approaches and many valuation methods, the most commonly used and accepted method is the Multiple Of Seller’s Discretionary Earnings (Seller’s Discretionary Cash) Method.  SDE...
Finding Your Niche and Pricing for It Why Niche and Pricing Sales have been down everywhere.  We are slowly emerging from a pandemic. We have a new president.  Why are...
Why Sales Strategy is so Critical Recently, SalesXceleration took a look at the current state of sales within the small-to-medium-sized business community, and what was found was plenty of room...
  Are there benefits to being small? If you’re asking yourself if your business can qualify for SBA perks, you aren’t alone. Are there benefits to being small? Your business...
Building Sales, Loyalty and Trust Doing Business in Difficult Times Operating a business during the COVID-19 Pandemic may be the most challenging experience of your lifetime. You may have had...
How to Add Top Line Sales Using Your Current Database  How many times have you said to family and friends: “If only I had more foot traffic”? If you’ve been...
Right Person Right Time Hiring a new employee is both exciting and terrifying! We know that having the right people on the team is critical to successand for that very...