Alex Plotkin
A veteran of small business creation, Alex Plotkin joined the SBDC in 2013, after more than a decade of building his own small businesses. A graduate of the Honors Business Program at The University of Texas with a Master of Business Administration from University of California – Los Angeles, Alex served as chief financial officer for Streetball Partners International, organizers of the Hoop-It-Up 3-on-3 basketball tournaments, until that business was sold.
Build Your Ideal Customer Profile When you think of your ideal customer, what comes to mind? Is it anyone who wants to buy your products or services? Actually, that...
Putting Our “People” Game Face On – Getting Stronger as We Emerge from the Pandemic COVID Threats From the broad view of all my clients and my 30 years of...
It might seem a bit crazy to think that something as complicated as success and the hospitality industry can be reduced down to a simple 6 step process to successful...
Leadership in the Era of Change The Impact of COVID-19 Things appeared to be improving but there may be another step back. But we know at some point, with vaccines...
Managing in a Virtual World “When a paradigm shifts, everything goes back to zero.” These are the words of Joel Barker who has done extensivework in teaching us about paradigms....
The Importance of Forecasting Sales & Planning Inventory Buys Using Real Time Data The Science to the Art of Retail Retailers often plan the future based off of the past,...
Cash is KING! How to Create a Simple Financial Process that Helps You Follow Your CASH! In the uncertain times we are living in, cash is now more important than...
Do You Have a Strategy to Be Better than the Rest? If you own/operate a restaurant and have seen your sales go down either before or during COVID and...
The 3 Most Important Steps to Amplifying Your Social Media Content Creation Warren Buffet once said, “It is not necessary to do extraordinary things to get extraordinary results.” Clients and...
Selling in a Post-Covid World The famous Greek Philosopher Heraclitus said: “you cannot step into the same river twice.” Heraclitus’ observation, which argues that things are always changing, begs the...