All posts by: Alex Plotkin

What Can My Small Business Do Right Now To Make More Money? I frequently get asked by small business owners, “What can I do to make more money, now?” When...
  5 Ways to Focus on Referrals Right Now This year has shaken things up for business owners. But few are shedding light on the fact that things have changed...
Manage Metrics to Grow Your Business Sales can sometimes be seen as a game of intuition and instinct. And there’s certainly room for those qualities in a successful sales team....
It’s been months since Covid-19 struck our planet. For such a long time have we been staying inside our homes trying to curb the spread of the virus. With no...
Leading in Times of Change Things change so rapidly that change has become normal, expected, and for some – desired. Change is often subtle, yet sometimes it comes at us...
  Collin SBDC CARES Businesses have received a huge blow in 2020. So, through the Collin SBDC, national experts will help local businesses better compete, advance, recover, elevate, and succeed...
  Customer Care = Increased Sales Do you know that it costs 5x more to find a new customer than to keep your current customers (customer care is extremely important)? ...
  Marketing Tactics to Get More Customers It is important that you begin working on your marketing strategy now! Don’t wait until 2021 to start developing your strategy because, inevitably,...
Learning the #1 Platform for B2B Lead Generation Understanding how to market on LinkedIn for selling B2B (Business to Business) is imperative.  Why?  It is the #1 platform for B2B...
Lease Space in Post-COVID Environment Small businesses continue to adjust their operations to what may be the new normal.  Social distancing requirements, health concerns and a potential shift to more...